rtlabel

"ALONE"

Name: "ALONE"
Brand: rtlabel
Price: 80.0 EUR
Availability: OutOfStock

€80,00 EUR

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IDEA

You are alone, I am alone, we are all alone.

The idea is to recreate a sad, cold and foggy landscape, in which to enclose our topic, loneliness.

The protagonist of our drop is YOU.

We represented you as a little man sitting alone on the edge of your sweatshirt pocket.

We want to give a sense of melancholy and sadness, we want to give space to those who feel alone, we want to tell your story, in a world full of people, where it is not enough to be connected via social media to not be alone, a world where many values are been lost, people are abandoned.

Millions of people fight their personal battles alone every day, millions of people are sitting in the cold on the street invisible to the eyes of those who pass by them, millions of people are alone with their thoughts that no one else sees, simply everyone we are alone and sometimes we even need it.

We don't want to console or feel sorry for anyone, we don't want to make you feel less alone, we just want to say that this is reality, nothing more, nothing less.

This sweatshirt is for everyone, wear yourself, wear the loneliness only you feel, stay warm and take our message everywhere.

MANUFACTURING PROCESS

We focused on quality as usual, choosing a 500 GSM pure cotton French Terry sweatshirt, with an average weight of 1.2 kg, double stitching everywhere to give more resistance, double-lined hood, large kangaroo pocket and our unmistakable oversized style.

The sweatshirt features a lightening wash that gives a light shade similar to the fog which is what we wanted to represent.

The changes made are all handmade, on the back we created the writing "ALONE" with a brush and fabric tempera, then with the freehand embroidery technique we gave depth and movement to the design, sewing directly on the writing leaving some threads of cotton dangle to give a sense of confusion.

The second change concerns the front, the main detail of this sweatshirt, where we wanted to represent YOU, through a small hand-painted man sitting on the edge of the pocket of the sweatshirt.