About

Hi everyone, I'm Riccardo.

What I'm about to tell you is my story . Or rather the history of my Brand .

If you clicked here it is probably because you are interested in learning more about who and what is behind this Brand.

In fact, I would like to thank you and wish you happy reading...

This brand was born from me, or rather from what has grown inside me during my life.

I've always had the idea in my head but I've never had the courage to bring it out.

For the fear and shame of letting others see my ideas and my true personality . This has always blocked me and prevented me from living fully.

I preferred to remain at the mercy of others and be carried away by a life that wasn't mine.

I didn't understand how to get out of that tunnel , from that eternal dissatisfaction and void filled only with things that I didn't need.

I didn't understand if being like this was normal.

I didn't feel like the others, in fact I thought I was the only one...

" A bit selfish, right?"

But the truth was… I didn't understand anything .

I was so blind that I didn't understand that what would have made me feel good had been there before my eyes all my life and all I would have needed to do was open my eyes and see.

So I began to understand that it was normal not to feel well and above all that opening up and comparing myself to others would only be a good thing.

In the last three years I have understood many things about myself.

I have always been creative , full of ideas and it has always been in my nature to help others.

In fact, the best way to express what I feel is through creating something of my own.

rtlabel is my personal revenge , which, however, also wants to be the revenge of those who see themselves in me.

My idea is to combine fashion with the emotions and problems that can arise from it.

Touching on important topics by normalizing and addressing these challenges without fear of being judged .

In silence, millions of people fight against these demons every day.

In reality they are nothing more than fighting with themselves...

My mission is to give kids a voice through what I do.

Our clothes have a purpose.

The goal of being a way to express what we feel without having to say it in words but simply by wearing it.